The African beard (and hair) needs additional moisture. What is moisture you may be asking? Water + Beard = Perfect Moisture. Water is really your friend. It really goes without saying that washing your beard is important. We believe you should wash it as often as you wash your body. To lock in this moisture, you should definitely follow it up by applying a beard oil or beard balm. This helps keeps your beard soft and well-conditioned.
Beards can be breeding ground for germs as it can hold on to stuff and pick up dirt. This can lead to irritation and even skin infections. So sometimes when you feel that itch on your beard, it could be your skin crying. Therefore cleaning and properly grooming your beard is important.
Also a quick tip, try and keep your hands off your beard.